🌀Au Contraire: Why? Because that is the way we have always done it

Because we’ve always done it this way

If this is the answer to any question, it is the wrong answer. There has to be a reason, and it better be a damn good one.

This is an even bigger problem if the way it’s being done is the same way everybody is doin’ it. Because that means you ain’t no different than everybody else. And in a sea of monotonous competition, you are just another ruffle in the ocean.

Now you don’t have to overthink this. To stand out from your competitors really isn’t that hard. Chances are they aren’t that smart… of if they are it is more of a reason to get your shit together. It is the little things that separate you from everybody else. Little easy things can make a humongous difference in your business.

For instance, the words that come out of the food hole of your employees will be etched into your customer’s minds forever. I know that is frightening if not fucking terrifying. If your employees tell your customers dumb shit, you will forever pay for it. BUT if they are trained to say a few good catch phrases, your customers will remember you in a positive light forever. If you have ever been to Chic-fil-a, they always finish there conversation with “my pleasure.” I don’t know why I remember that, but I do so it matters. In a fast food world of minimum wage wankers, those kids at Chic-fil-a might actually give a chicken. Enough to remember to say, “my pleasure” anyway. The little things are so important. And because pretty much everybody does a shitty job with customer service, the ones that give half-fucks stand out like a naked man at a parade.

Anything you can do just to be a little more friendly with your customers will go miles. We all take this professional thing a little too seriously. Customers are more attracted to energy, friendliness, and enthusiasm than they are “professionalism.” Humor breaks down boundaries. It makes people smile when they think of you. So make your greetings funny and memorable. Instead of saying hello, really say hello. Be a little dorky, and etch your brand into their cerebral cortexes.

And if you are in a business with several competitors all doing the exact same shenanigans, try to think of ways to describe your offerings just a little bit differently. You may be doing the same thing as your competitors, but you don’t have to tell the customer that. Please don’t. The way you describe your service can be the difference between a Lexus and Toyota which are arguably the exact same thing, but people will pay 20% more for the “L” emblem.

The ole saying “don’t sugar coat it” is fucking WRONG when it comes to sales, because everything tastes better with sugar on it. You know it and I know it. Your customers will want to lick you if you put sugar on it… so lather it on. I mean which is better… an apple? or a candy caramel apple?

It’s almost like we pride ourselves in doing things to industry standards, but your customer doesn’t give a shuck about industry standards. Your customer wants to be seduced. And it is our job to seduce them.

I listened to a sales pitch of a 24 million dollar pest control company the other day on Youtube and this kid got the message. The owner mentioned the way the industry phrased selling a pest treatment “spraying 3 foot up the foundation and 3 foot down on the ground”… as if that was the common nomenclature for the industry and he decided to sell it in a totally different way. He went on to explain how they invented a three block technology method. They would spray the perimeter of the property, the grass between the house, and the foundation of the house. This would totally prevent insects from entering the property, crossing the grass, and entering the house. Now they do basically the exact same thing with the exact same equipment as any other pest control company but he made it sound so good just how he described the service. He even threw the word “technology” in there.

But it just goes to show how it is the really small things that really affect the way your customers perceive you. So just because it is the way it’s always been done, might be the best reason not to do it that way.